Umbraco Case Study: StreetWise | Marcel Digital


StreetWise is a workforce development agency that needed a website with an easy to use functionality, navigation, and a truer representation of their brand.


  • Find a cost effective CMS giving Streetwise full control
  • Promote the message and brand of Streetwise
  • Add and edit content quick, efficiently via their CMS
  • Implement a “Find a Vendor” map functionality


  • Leveraged Umbraco Cloud to quickly and cost efficiently create their website
  • Leveraged Umbraco for quick and easy content edits for StreetWise content loaders
  • Implemented Find a Vendor map functionality on the website
  • Implemented add and edit vendor map functionality on the CMS


  • 22% in Bounce Rate
  • 7% in Pages per Session
StreetWise Umbraco Case Study


Decrease in Bounce Rate


Increase in Pages per Session


Name: StreetWise
Headquarters: Chicago, IL
Founded: 1992
Services Leveraged: Umbraco Web Development, Umbraco CMS Hosting

“I can’t believe how simple Marcel Digital and Umbraco Cloud made it to get a beautiful and easy-to-use website. My only regret is not doing this sooner.”

– Dave Hamilton, Creative Director, StreetWise


StreetWise is a workforce development agency designed to help the homeless and those at risk of homelessness out of the crisis of poverty. StreetWise was in a need of a new website that would both better serve users information on their magazine and where their nearest vendors were located. From a marketing perspective, StreetWise also wanted to leverage an easy to use content management system that would allow them to quickly create, update, and remove content.


Marcel Digital was brought onboard to design and redevelop their website to include easy to use functionality, navigation, and a truer, more consistent representation of the StreetWise brand. Marcel was also tasked with creating a “Find a Vendor” map that would allow users to search for vendors in their neighborhood or around their place of business. This would allow for users to quickly locate areas where they could purchase copies of the StreetWise magazine, and also build relationships between the vendor and the community.


Marcel Digital leveraged Umbraco Cloud to quickly and cost-efficiently create their website. Using UaaS we were able to allow StreetWise to control the hosting while allowing us to work on the website effectively. We were also able to integrate UaaS into our Visual Studio Team Services workflow to have automated deployment after code reviews by the team.

Marcel Digital focused on condensing the menu to a more organized list that would allow users to quickly find the pages they are looking for and easily navigate the website as whole. We also created a “Find a Vendor” map that has been praised by both StreetWise and Umbraco as unique and progressive.


The StreetWise content loaders found it very easy to add and edit content within the Umbraco interface. It was sleek, easy to navigate key features and organize content and it’s also very easy to add and edit vendors to the vendor map with Umbraco. StreetWise leverages the best parts of Umbraco Cloud including the deployment of content from different environments and automatic upgrades done by the Umbraco team.

The fruits of labor resulted in a 22% decrease in bounce rate, as well as a 7% increase in pages per session.

Take a look at the before and after screenshots below to see our work!


Original Homepage

New StreetWise Homepage

New Homepage

Original “Meet Your Vendors” Page

New “Meet Your Vendors” Page


We are Certified Umbraco Gold Partners developing award winning, world class Umbraco websites that engage and inspire our client’s visitors to take action. Our team of Umbraco Masters, user experience experts, and SEO professionals collaborate to create a website experience that continually draws more traffic and converts at a higher level.

We host Umbraco websites on Microsoft Azure and maintain an uptime of 99.9%. This means that your site will have an optimal uptime and your marketing team will be able to deliver content, landing pages, and other fast-turn projects as quickly as you need them.

We are the leading provider of Umbraco CMS support and maintenance solutions for small, medium, and enterprise sized Umbraco websites in the United States. This includes maintenance support, updates, backups, and security by our team of inhouse Umbraco experts.

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