Personalization and Umbraco: How to Create a Truly Relevant Experience [WHITE PAPER]
In today’s digital age, there’s no doubt that the brands providing a truly relevant experience to website visitors and prospects rule the marketing landscape for their industry. One of the most effective ways to do this is by implementing personalization – essentially tailoring a website’s tailoring a website’s messaging and layout to meet the specific needs of a target audience or segment. Consider the data:
- 64% of consumers want personalized offers.
- 52% of consumers will switch brands if a company doesn’t personalize communications to them.
- 50% of consumers are likely to switch brands if a company doesn’t meet their needs.
- Yet 10% of tier 1 retailers believe they are highly effective at personalization, and nearly one-third report having limited or no capability to support personalization efforts.
What this translates to us, as marketers and website owners, is that we need to be placing more focus on identifying our target audiences and segments; learning their specific needs, issues, and pain points; and providing a website experience that speaks directly to alleviating those issues. When we focus on empathizing with our audience, we will more effectively align our business goals with our audience’s goals.
In this white paper, our team of Umbraco Masters and Professionals will walk you through how you can more effectively leverage personalization on your Umbraco website, as well as provide tips on what data to analyze and focus on (like your most visited pages and content your visitors engage with most) to streamline your lead / sales funnel and boost your retention rate.